Marketing today

Marketing is a very great phenomenon that keeps advancing day by day. The medium of creating awareness for products has increased drastically overly through the years.
From the time of using face to face, then to the electronic world of radio and television and now to the information and technological age. We can see marketing development is a very great topic of discourse. What are the new ways marketing is advancing?
Which do you prefer? The old ways or these new ways?

Let's share our views in the comment box.